Universal Music CEO Confronts Drake's 'Not Like Us' Lawsuit Feud

The Legal Battle Between Drake and Universal Music Group

Lucian Grainge, the CEO of Universal Music Group (UMG), has responded to a recent lawsuit filed by rapper Drake. The lawsuit claims that UMG strategically promoted Kendrick Lamar’s diss track “Not Like Us” in a way that defamed Drake. This is Grainge’s first public response to the allegations, and it is strong and direct.

Drake’s legal team had previously tried to get Grainge to provide documents they believe would support their claim that he was involved in planning and releasing the song. In response, UMG attorneys submitted filings to the Southern District of New York, where the case is being heard. Grainge called the idea that he had any role in the details of the song's release “farcical,” among other sharp remarks.

The motion from Drake’s side claimed that Grainge had personal involvement in distributing “Not Like Us.” It also referenced his authorship of the company’s Code of Conduct, which states that UMG leadership should be held accountable for their decisions and actions. According to the motion, Grainge allegedly ignored the impact of Lamar’s lyrics, which include an accusation that Drake is a “pedophile.”

The lawsuit also highlights that Grainge publicly celebrated “Not Like Us” winning the Grammy for Record of the Year. This, according to Drake’s legal team, suggests that Grainge was involved in promoting the song as part of an effort to devalue Drake’s music and brand to gain leverage in contract negotiations.

Grainge strongly denied these allegations. He stated in a declaration that he had never heard the recording “Not Like Us” or seen the cover art or music video until after they were released by Interscope Records. He emphasized that while he oversees UMG’s global operations, it is unreasonable to think he was involved in the release or promotion of any single song, especially given the sheer number of releases the company handles worldwide.

Grainge also mentioned that he is used to facing personal attacks and that UMG often deals with litigation tactics aimed at wasting time and resources. He suggested that Drake’s legal actions might be intended to gain media attention or force financial concessions.

According to Variety, Drake is one of the top-selling artists at UMG. He signed a $400 million contract with the company in 2022. Grainge pointed out that UMG has invested heavily in Drake, including purchasing the majority of his recording catalog and music publishing rights. He argued that the idea of him trying to devalue Drake’s brand is absurd given this investment.

Drake initially filed the lawsuit against UMG in January, alleging defamation and harassment due to the promotion of “Not Like Us.” He also sued iHeartMedia, claiming they accepted covert payments to promote the diss track. However, the case settled in March, with a source at iHeartMedia stating that no payments were made and that Drake dropped his petition in exchange for documents proving their innocence.

In a separate statement, Drake’s legal team said they were pleased with the settlement and had no further comments on the matter.

This ongoing legal battle highlights the complex relationships within the music industry and the high stakes involved when artists and record labels clash. As the case continues, it remains to be seen how the courts will interpret the evidence and what the long-term implications will be for both Drake and UMG.