Top 4 States Where Taco Bell's Best Seller Isn't Food

The Rise of Baja Blast at Taco Bell

For fans of the fizzy, neon-blue drink known as Baja Blast, there's a new reason to celebrate. This unique flavor of Mountain Dew has taken the spotlight at Taco Bell, surpassing traditional food items in popularity in several U.S. states. According to a recent study by High Risk Pay, Baja Blast has become the top menu item at Taco Bell in Idaho, Illinois, Iowa, and Pennsylvania. This is especially surprising given that these states don't have a high number of Taco Bell locations compared to other regions.

The study analyzed Google Trends data and customer behavior, revealing that fans in these four states are choosing Baja Blast over any other menu offering. This trend highlights the growing appeal of the beverage, which has become a staple for many Taco Bell customers. In addition to Baja Blast, the chain has also introduced a new line of Refrescas, with the Strawberry Lime Refresca Freeze gaining attention among foodies.

Baja Blast’s Unique Appeal

What makes Baja Blast so popular? Its vibrant color and bold taste set it apart from other beverages. The drink has even captured the attention of NASCAR driver Dale Earnhardt Jr., who raced a neon teal-hued Baja Blast Chevy in 2015. This kind of cultural recognition has helped solidify Baja Blast’s status as more than just a soda—it's a symbol of fun and excitement.

In California, where there are 879 Taco Bell locations, the favorite drink is the Mtn Dew Baja Blast Dream Freeze. This version of the beverage adds a creamy twist, making it a hit among local fans. While most states favor the original Baja Blast, California stands out as the only state where the Dream Freeze is the most popular item.

Other Popular Menu Items

While Baja Blast dominates in some areas, other menu items also hold strong. In Arkansas, North Carolina, Rhode Island, and Washington, the Cinnamon Twists are the top choice for Taco Bell customers. These sweet, cinnamon-dusted treats have become a beloved snack for many.

Despite this, the Crunchwrap Supreme remains the most-ordered item nationwide. It continues to be a fan favorite due to its combination of crispy tortilla, seasoned beef, cheese, and other toppings. For those looking to explore more options, there are 15 ordering hacks that every Taco Bell fan should know.

The Success of Taco Bell

Taco Bell's success isn’t just about its menu items. The company recently announced a record-breaking $1 billion in operating profit for 2024, outperforming the entire QSR (Quick Service Restaurant) category. It ranked fourth in Technomic's Top 500 Chain Restaurant Report, highlighting its strong performance in the fast-food industry.

CEO Sean Tresvant shared his vision for the future, stating, "The bold swings will only get bigger as we continue to chase greatness." He emphasized the importance of fans and team members in driving the company forward. With such a strong foundation, Taco Bell is poised for continued growth and innovation.

DIY Baja Blast at Home

For those who can't wait to enjoy Baja Blast, there's a simple way to recreate it at home. All it takes are three ingredients to make a DIY Baja Blast copycat. Whether you're a long-time fan or just curious about the trend, this recipe offers a fun and easy way to enjoy the iconic drink without heading to the drive-thru.