New Natural Wines Rise as Eco-Friendly Choice for Health and Planet

The Philosophy Behind AVIVO Wines

AVIVO Wines, based in California, is a brand that embodies the principles of regenerative agriculture. This approach to farming is not just about growing crops—it's about actively restoring and enhancing the health of ecosystems. Regenerative agriculture focuses on improving soil health, increasing biodiversity, and mitigating climate change by sequestering carbon in the soil. For AVIVO, this philosophy is at the core of their operations, guiding every aspect of their vineyard management and winemaking process.

The wines produced by AVIVO are simple in name but complex in quality. They offer a white, a rosé, and a red, all made from grapes sourced from certified organic and regenerative vineyards. These vineyards thrive in a Mediterranean climate and feature native varietals. The winemaking process is entirely natural, with minimal intervention, no additives, and low sulfites. This commitment to purity ensures that each bottle reflects the true essence of the land and the care taken in its cultivation.

The Vision of Ridgely Evers

Ridgely Evers, the founder and owner of AVIVO Wines, chose the name for its simplicity, memorability, and aspirational quality. He wanted a name that was easy to pronounce and would not intimidate consumers. Additionally, the name is unique enough to be trademarked, allowing the brand to stand out in a competitive market. Evers believes the name has successfully captured the essence of what AVIVO represents.

Evers never intended to be in the wine business. In the late 1980s, he purchased a property in Healdsburg, Sonoma County, which he believed was ideal for farming. Initially, he planted olive trees imported from Tuscany, then experimented with Italian grape varieties. Over time, his vision evolved into a mission: to shift California viticulture away from its degenerative practices and toward a more sustainable model.

A Commitment to Transparency and Sustainability

AVIVO is committed to sharing its regenerative farming techniques and results openly. The company also aims to share its financial performance with the broader industry, hoping to inspire others to adopt similar practices. Each bottle of AVIVO wine is priced at $24 online, with discounts available for bulk purchases. Shipping costs are reasonable, making it accessible to a wide range of consumers.

The wines are free from sugar and carbs, appealing to health-conscious buyers. Pennsylvania is set to carry AVIVO wines starting in September, expanding the brand’s reach.

The Winemaker’s Perspective

Daniel Fitzgerald, the owner and winemaker of AVIVO, was drawn to the project for two main reasons: the challenge of producing clean wine at scale and the opportunity to impact an industry he deeply cares about. With experience at renowned wineries such as Coldstream Hills in Gruyere, Australia, and Williams Selyem and Robert Sinskey Vineyards in California, Fitzgerald brings a wealth of knowledge to the AVIVO team.

Fitzgerald emphasizes the importance of sanitation in the winemaking process and the role of quality fruit in producing exceptional wines. He highlights the benefits of regenerative farming, including lower costs and higher-quality grapes. By selecting grape varieties that are perfectly adapted to their environment, AVIVO ensures that each bottle reflects the unique characteristics of the land.

The Future of AVIVO Wines

Evers believes that AVIVO has made a strong start in its mission to transform California viticulture. The positive response from the marketplace and the successful conversion of 700 acres to organic and biodynamic farming are encouraging signs. The next step is to expand distribution through regional and national chains, which is already underway.

AVIVO plans to publish its financial results by the end of next year, demonstrating that its approach is not only environmentally responsible but also economically viable. The brand continues to evolve, adjusting its product lineup based on market feedback while staying true to its core principles.

Consumer Feedback and Market Trends

Consumers, restaurateurs, and retailers have consistently praised AVIVO wines for their quality and affordability. The combination of deliciousness, transparency, and sustainability resonates with a growing audience seeking meaningful products. Evers believes that AVIVO offers exactly what today’s consumers are looking for—domestic wines that deliver on both taste and environmental responsibility.

Fitzgerald’s background in architecture and winemaking has shaped his appreciation for delicate, lower-alcohol wines. His journey from studying architecture to becoming a winemaker highlights the passion and dedication behind AVIVO’s mission. As the brand continues to grow, it remains focused on its core values, ensuring that every bottle tells a story of sustainability, quality, and innovation.