Doja Cat Faces Backlash for 'Jealousy' Jabs at Sydney Sweeney's Ad

Doja Cat Faces Backlash for Mocking Sydney Sweeney’s American Eagle Campaign

Doja Cat recently sparked controversy after she recreated a viral ad featuring Sydney Sweeney, drawing sharp criticism from fans. The original campaign, which aimed to support domestic violence survivors, featured Sweeney suggestively buttoning a pair of American Eagle jeans while addressing the camera. This marketing move generated mixed reactions, with some calling it tone-deaf and others praising its boldness.

In response, Doja Cat shared a TikTok video where she mimicked Sweeney’s lines with a mocking Southern accent, captioning it, “My jeans are blee.” The video quickly went viral, but not in a positive way. Fans accused her of being jealous and criticized her for targeting another woman. One user on X wrote, “Sounds like jealousy,” while another commented, “Hating on another woman must be a crime.”

Some fans suggested that Doja Cat was envious of Sweeney’s success, noting how accurately she replicated the actress’s accent. One fan added, “She’s just hating cause she didn’t get the call. Notice how on point her accent was too… smh we know why that is too smh.” Another defended Sweeney, stating, “Sydney Sweeney is playing the game. Doja sexualized herself in worse ways than Sydney ever has. Don't hate the player when you're not able to get a piece of the cake.”

Fans Criticize Sweeney’s Ad as Insensitive

While many targeted Doja Cat, Sweeney also faced backlash for her involvement in the American Eagle campaign. Critics argued that the ad was overly suggestive and focused too much on her body rather than the message of supporting domestic violence survivors. The campaign, titled “Sydney Sweeney Has Great Jeans,” showed the actress joking about her genes (jeans) being responsible for her body. The video included a shot of her chest, followed by the line, “Hey! Eyes up here,” and a laugh.

Fans expressed frustration with the ad’s approach, with one person writing, “As someone who has utilized & also volunteered for this organization, this is SO disgustingly tone deaf.” Another commented, “Launching a pair of jeans with the hope of combating domestic violence and then immediately making the campaign vid all about a woman's t-ts is the most r-tarded, gross marketing decision.”

Supporters Praise the Campaign as a Bold Move

Despite the negative feedback, some fans praised Sweeney for her boldness and saw the campaign as a clever way to challenge traditional advertising. One user wrote, “This is genius. She's takinggggg it. American Icon era,” while another said, “Woke advertising is dead. Sydney Sweeney killed it.” Some fans believed the backlash stemmed from envy over Sweeney’s career growth, with one person commenting, “You people are rearing whole legions of brain maggots, oh my god.”

Another fan defended Sweeney, saying they had no issue with the ad itself, but rather with the quality of American Eagle clothes. They noted, “...No one is passing down American Eagle jeans. They don't last.”

American Eagle Sees Stock Gains Amid Controversy

Interestingly, the controversy surrounding Sweeney’s ad seemed to boost American Eagle’s stock value. The company reported a 10% increase in stock since the campaign went viral, leading some to believe that “bad press is good press.” Jennifer Foyle, American Eagle’s president, expressed optimism about Sweeney’s role in future campaigns, stating, “With Sydney Sweeney front and center, she brings the allure. We add the flawless wardrobe for the winning combo of ease, attitude, and a little mischief.”

Sweeney Faces Criticism Again for Selling Bathwater Soap

Sweeney has previously drawn criticism for selling a limited-edition soap made from repurposed suds from her Dr. Squatch bubble bath ad. Fans were upset by the unusual product, with one commenting, “This is what happens when you are admired by mostly men. They reduce you to a mere object of desire.” Another fan wrote, “No offense, but this is something an OF girl would sell. This is bad, and you call yourself a woman. Mind you, you're an actor and you'll never be taken seriously.”

Despite the backlash, Sweeney has continued to push boundaries, often using humor to address controversial topics. Her ability to provoke strong reactions—whether through ads or unconventional products—has kept her in the spotlight, even if not always in a positive light.