Bad News: Most Developers Think AI Will Eliminate Their Company's Marketing Team

Developers See AI as a Game-Changer for Marketing Roles

A recent study has revealed that a significant majority of developers believe artificial intelligence (AI) can take over many marketing tasks, which were once considered safe from automation. This shift in perception is driven by the increasing integration of AI tools into the development process.

According to the research conducted by Storyblok, a content management system (CMS) firm, 90% of developers use AI tools frequently or constantly in their coding work. This widespread adoption has led to a growing belief that AI could handle a substantial portion of marketing responsibilities.

The survey, which included 200 senior developers, found that nearly three-quarters of respondents think AI could manage either "most" or "all" of their company’s marketing responsibilities. Specifically, 28.5% of the participants believed AI could handle the entire function, while 45.5% felt confident that it could manage most of it.

This confidence is not shared equally across all professions. When marketers were asked about their ability to perform developer tasks, only 18.5% said they could cover all of a developer's job, while 32% believed they could manage most of it. Over a third admitted they could only do some of the work.

Developers, on the other hand, view their reliance on automation as a strength that makes other roles more susceptible to displacement. This perspective is influenced by how deeply AI has already been integrated into engineering. The survey highlights that AI tools are no longer seen as occasional aids but as everyday instruments for writing and testing code, debugging, and accelerating learning.

The most common reasons cited for using AI tools include increasing efficiency (30%), automating routine tasks (23%), and improving skillsets (22%). These tools have become essential for problem-solving, with over a third (34%) of developers turning to an AI tool first when encountering obstacles, compared to only 20% who would consult a colleague.

This shift in behavior reflects a growing trust in machine guidance over peer exchange. Such dependence on AI is shaping perceptions of what might be achievable beyond engineering. If AI is capable of generating functional code, identifying bugs, and streamlining complex tasks, then managing the repetitive, process-driven aspects of marketing may seem within reach.

Dominik Angerer, CEO and co-founder of Storyblok, emphasized the importance of understanding developers' workplace preferences, stresses, and productivity. He stated, “Gaining a deeper understanding of these factors can help businesses determine how best to manage change, improve happiness, and productivity.”

As AI continues to evolve and become more integrated into various industries, its potential to reshape traditional roles becomes increasingly evident. The findings from this study highlight the need for businesses to adapt and consider how AI can be leveraged effectively across different departments.

In addition to the impact on marketing and development roles, AI is also transforming other areas of technology. For instance, the use of virtual private networks (VPNs) with antivirus capabilities is becoming more prevalent as users seek enhanced security online. Similarly, firewalls remain a critical component of network security, with many individuals and businesses relying on them to protect against cyber threats.

While the focus of the study was on developers and marketing roles, it also touches on broader societal issues. For example, the UK government has suggested that individuals can help combat drought by deleting old emails and pictures, highlighting the interconnectedness of technology and environmental responsibility.

As the landscape of technology continues to shift, staying informed and adaptable will be key for professionals across all fields. The integration of AI into daily workflows is not just a trend but a fundamental change that is reshaping the way we work and interact with technology.