50 Cent Cuts Ties: 'Goodbye Isn't That Hard'

50 Cent's Public Reaction to Starz' Financial Struggles

50 Cent has publicly shared his thoughts on the financial challenges faced by Starz, a network with which he has had a long and complicated relationship. The rapper took to Instagram to express his sentiments, sharing a now-deleted screenshot of the network's declining performance alongside a brief farewell message.

“It's not that hard to say good bye. Bye,” he wrote. This post was in response to recent financial reports indicating significant losses for the network. In the second quarter of 2025, Starz experienced a drop in streaming subscribers from 13.4 million to 12.2 million, while domestic customers also declined by 410,000 to 17.6 million. Additionally, the company’s overall revenue fell to $319.7 million this year from $247.6 million the previous year. Starz also reported an operating loss of $27 million, compared to an operating income of $10.1 million in the prior year.

During an after-market analyst call, Starz president and CEO Jeffrey Hirsch attributed the underperformance to the latest season of BMF. The network officially separated from Lionsgate in May, a move that many believe has contributed to its struggles. This development has likely added to the complexity of 50 Cent's relationship with Starz, given his history with the network.

Over the years, 50 Cent has been involved with several successful franchises, including Power and BMF, which he brought to Starz. However, his time with the network has not been without criticism. He has openly criticized the company for issues ranging from scheduling problems to the way it handled renewal announcements.

In 2023, 50 Cent admitted on X that he regrets establishing his TV empire at Starz. “I have the number 1, 2, 3, and 4 top TV shows in African American, and Latina households,” he wrote. “I hate that I did them with the wrong people. I'm not doing any BMF spin-offs or selling any other shows to STARZ.”

The year before that, he announced he was pulling his The Massacre series from Starz because he didn’t want to work with the network. “Hey guys I decided I don't want to move forward with The Massacre in STARZ production slate,” he wrote on X. “It's a waste of time and money, and it doesn't fit the new Premium women's mandate over there. It was a companion piece with snoops (Murder Was the Case) I'll find a new network better fit to tell my story Lionsgate.”

It seems that 50 Cent may be looking for a new home for his content. In 2023, he signed a non-exclusive broadcast deal with Fox, which could provide a more suitable platform for his projects. In a statement released at the time, he expressed excitement about the partnership. “I am excited to formalize a partnership with Michael Thorn and Fox that will allow G-Unit Film & Television to focus on putting multiple series on Fox, a perfect broadcast destination for G-Unit Film & Television content while our premium, streaming, scripted and non-scripted slates continue to grow in all directions,” said Fif in an official statement.

As Starz continues to navigate its financial challenges, 50 Cent's comments reflect a broader narrative of shifting alliances and evolving business strategies in the entertainment industry. His public remarks serve as a reminder of the complex relationships that define the landscape of television and streaming.